For some reason I missed the viral campaigns that went prior to the “Prometheus” launch. These videos are great example of proper marketing teasing. The content is good too, Michael Fassbender and Guy Pearce plays outstanding.
Michael Fassbender — ideal robot.
“I have a Masters in Communications from Shippensburg University and I am convinced this is the finest example of public speaking I have ever seen. Yes, it is scripted and edited and Guy Pearce probably had to do several takes, but if you want to be a master of public speaking, STUDY THIS TAPE (caps deliberate). Each nuance in the tone of the voice, the connection with the audience, every pregnant pause is nothing but absolute perfection.”
I’m not a master of communication, but totally agree.