Follow me on social media

Facebook is my main news hub where I share upcoming releases, gigs, photos, videos, and blogs. Typically, I post 3–5 times a week.

Telegram and Twitter duplicate what I post on Facebook, with occasional extra content.

On Vkontakte, I write in the Russian language for my fans out of from Russia and CIS.

I also upload vlogs and gigs videos on YouTube and share travel photos, selfies, and studio routine on Instagram.

27 posts tagged


Promotion, social networks, market research.

Later Ctrl + ↑

The importance of building a fan base

Or why you should have a solid online presence and be active in social media

I had this conversation in Telegram with Timothy recently, we’ve talked about his upcoming EP, the buzz that he’s hoping to get, and his social media that clearly has a lack of activity. In this blog, I would like to emphasise the last one because it’s one of the key components that glue everything together.

Many young producers think that once you get signed on a decent label and your track is out on Beatport, it somehow creates enough buzz allowing you to get an audience. And it’s true at some point, however, this is only one part of the larger mechanism that doesn’t work alone.

In today’s world, music is a marketing tool that helps to reach career goals. I don’t know your career goal Tim, so I’ll assume it is having international gigs. Now let’s try to put yourself in the shoes of a potential party promoter that would like to book you.

The truth about music sales

Let’s say, a promoter is listening to your track on Beatport and think: “Wow, great music! I want to find out more about this guy”. The next obvious step is to search your alias in Google hoping to find your website, social profiles, and any mentions. So he googles “Tim Bourne” and sees this:

To see how search results would appear on someone’s else computer, use “Private window” or “Incognito mode” in your browser

None of the top search results is relevant to you, and that kind of sucks. There is only one useful link at the bottom of the first page, your SoundCloud profile with just a hundred followers, which again doesn’t have any externals links to your networks.

But let’s assume that our potential promoter won’t give up on this and he hunts your name within the Facebook search. Okay, your official artist page, he found in. Then he scrolls down the page to see your recent posts. And turns out, you had just four posts last year. Four!

If I would be that promoter, I’d think you either quit the career or you just one of those producers who simply make music “just for fun”. And that’s it, your potential lead is lost.

Moral of this story: as a music producer especially whose goals are international gigs, you have to build a solid online presence. It is your duty to build a fan base. And by that I don’t mean posting on Facebook all days long, but you have to provide your audience some web space, some connection point whether it’s be a website, blog, or social media.

Online presence management, Wikipedia

Even if you locked yourself in the studio to work on the best track you ever made, tell about it, share it, give other people a reason to care. Otherwise it’s a path leading to the dark side: no public activity → no audience growth → no gigs → disappointment and quitting. I’ve been a witness how producers with absolutely fantastic music quit their career because of this, Anton Chernikov, Cosmithex, Whirloop are just to name a few.

On a contrast, look at successful artists’ social accounts, they share pictures, blogs, and status updates daily (or at least few times a week) because they know it’s an important part of their work too. Don’t be confused, such activity on social media is not done for an entertaining purpose. By sharing you give people a reason to care, you build a relationship and that naturally helps your name spreading.

As for your questions on what should you post (and whether it’s worth to find a person who would help you with this), let’s talk about it next time.

Watch also: Why music alone is not enough (Vlog)

2017   Advice   Marketing   Social media

Telegram channels review

Opinion on a Telegram channels from the marketing point of view, and comparison with Facebook pages in numbers

Typically, Facebook pages occupy the primary slot among social networks for public figures and brands, gathering all news as a central hub. I’m an active Facebook user since 2011, but the more I use it, the less I like it.

As a DJ and music producer, I’m always looking for new ways of improving communication with the audience so followers could get my latest releases, tours, blogs, and other news. This search led me to Telegram channels, and today I’d like to share what I’ve learned about it.

What is Telegram

If you haven’t heard anything about Telegram yet, let’s start off with a quick 101:

  • It’s a fast and free messaging app founded in 2013.
  • It has a mobile and desktop clients and a cloud-based seamless sync between them.
  • It’s ad-free and will remain forever free according to founders.
  • It has a lot of powerful features like bots, secret chats, groups, channels, and more.
  • By the February 2016 (a year ago), it has 100,000,000 monthly active users and 350,000 new users sign up each day, delivering 15 billion messages daily.

I’ve been using Telegram as a messenger for quite some time now, but started my own channel just about a month ago.

Telegram me

What is a channel

Channels are a tool for broadcasting public messages to large audiences, similarly like you do on Twitter. A sort of blogs within the messaging app.

A channel has as a public username so you can search it within the app or access via browser by the direct link, like

Basically, it looks like just one of the chats in the app. You can share text messages, images, links, and even audio and video that playbacks using a built-in player.

By default, when you share a post, your followers will see a push notification. You can also send “silent” messages by clicking on the ring icon, this way they won’t receive notifications but rather just see an unread counter of your channel in the chats list, this is a sort of “gentle” notification. And since all broadcasts organized by chats, you don’t need to compete for the users’ attention in their newsfeed using cats pictures — they will see your messages when they want to.

Here’s how a channel looks in the desktop app

One noticeable difference with Twitter, Instagram, or any other social media is a lack of interaction. There is literally no way people can “like” or comment on your posts, at least for now. The only thing that makes you sure you’re not writing into the empty void is the views counter on the right side of each of your post.

Is it a good thing? Let’s see.

My experience with channels in numbers

I have a very humble experience with Telegram channels as I’m using it only a month now, but here is what I’ve learned so far: per follower, Telegram posts reach much more audience than in any other social media.

I think since it’s a messaging app, people treat channels like a one-on-one conversation and hence trust the authors. For example, if on Facebook people can “Like” your page just to show some support, here on Telegram people follow channels because they really want to read it.

Just to give some numbers to compare with, let’s take a look at my Facebook page which has about 14700 followers.

On Facebook, organic posts reach and engagement is quite suck

You’ll instantly notice these two quite nicely performed posts with 10k and 13k audience reach and probably think “huh, not bad!”. Well, the truth is such spikes happen very rarely, and besides, we know that Facebook artificially gives your native videos higher priority in the users newsfeed in order to compete with YouTube videos.

Theft, Lies, and Facebook Video by Hank Green

If you look at the other posts, they typically reach in between 1–3k, let’s count it as 2k on average. That only about 13% from the total amount of followers.

Just think about it a for moment: you spend a huge amount of time (and sometimes money, too) on getting a solid fanbase on Facebook, but once it’s time to actually speak to your audience — let’s say, you’re announcing a new album or a gig — only 13% on your followers will see your important announcement.

Now compare this to what I’ve experiencing on Telegram:

Stats Facebook page
14 700 followers
Telegram channel
Average post reach 2k, or 13,6% 205, or 277%
Top-performed post reach 13k, or 88% 2k, or 2500%

Yes, that’s it. Having only 74 followers on the channel so far, my posts typically reach as twice as the audience I have. And my top-performed post so far viewed by more than 2000 people (once the counter reaches thousands, Telegram only shows short “2k” without specifics). Imagine if I’d had 14700 followers here like my Facebook page has :-)

How is that? Well, It seems that having no ability to “like” or comment motivates people to share your posts — this function is called forwarding here. And people actually do forward posts — to their friends, groups, and other public channels.

Even those posts which under-perform still reach out about 50~80% of your followers, which is equally to the most top-performed posts on Facebook.

Such broad audience reach isn’t unique to my channel. For example, take a look at the Telegram’s own news channel: they have 78k followers while their typical post reaches about 250–400 thousand people. That’s huge.

Telegram News channel’s post reach is ×4-5 more people that the amount of followers they have


Frankly, I have no idea what Telegram will be like in few years. I also have no idea where to get the audience, I’m not even sure how most of these 74 followers I currently have found me in the first place.

What I know, though, is that Telegram is certainly worth to try.

On cover image: futuristic art from All numbers are taken from the moment of December, 15.


Update on January 27, 2017

Last month I’ve been using Amplifr for social media analytics, and turns out I have 20% of the social traffic coming from Telegram. But taking into account that currently my Telegram channel has 10—100 times fewer followers than my other social accounts, it actually means that Telegram has the highest click-rate per follower among all social networking services.

Social networks traffic distribution on my website, data from Google Analytics on January 27, 2017
2016   Facebook   Marketing   Social media   Telegram

Release routes

Pros and cons of self-release, record labels, and promo channels

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I have a track that I think is great and I want to get it out there and played by DJs as soon as possible. Do I go the self published route, set up a label, etc. and release on Bandcamp, or wherever, or send it to lables? 

How do I find the right label, especially if none are releasing quite the same style as my track?

Hamish Strachan

Hamish, first things off I would like to write a comment on the “as soon as possible” part since you’ve mentioned such urgency.

A good promotion is usually a result of thoughtful and long-term planning. You can’t just export a track from the DAW and make it played by DJs overnight, unless you know these DJs in person, of course. Just to give you a sense of context: most record labels plan at least for 3-4 months ahead, some artists wait for release a year. We’ll get to it below.

Now we can talk about the possible release routes. There are many possible ways, but I prefer to classify them into three categories.


A free download track from Coming Soon!!! got 322k plays, that’s almost ten times more than a regular upload. But for upcoming artists it won’t work that way

If we think of the meaning of the words “music release” for a moment, basically, it’s a result of creative work available for distribution, and the point of this process is making your product accessible to the audience. And since the internet gives us an opportunity to directly reach the audience, you can self-release music.

Formally speaking, any kind of direct artist-to-fans distribution is a self-release. If you giveaway a track on SoundCloud, it’s a self-release. If you sell music on HearThis and Bandcamp, or distribute via Ektoplazm, it’s a self-release, too:

Artist → Service → Fans

Keep in mind that setting up an own record label is not quite in this category. It’s like traveling from one city to another one on a plane or in a taxi: even if you’ll drive your own car instead, you still go the same route as it would be with a taxi, except that now you have to be the driver. Kind of awkward analogy, but I hope it makes sense.

Since you’re the boss, “as soon as possible” is actually possible with a self-release. You have full control over the process in all details. Want to giveaway a track on SoundCloud? Why not, takes one minute to upload. But would it grab DJs attention? Will DJs play your track in a clubs? Well, it depends.

If you already have a large fan base and you solidified your name on the scene, it might work. But if you just starting out, you might end up having 20 downloads with a half being from your friends, and zero support from the DJs.

Coming Soon!!! often giveaway their tracks on SoundCloud, and it seems work quite well according to stats

Think from your audience’s perspective: how would they know about you in the first place? Even if your track is fantastic, how all those DJs will know about it if the only place it exists is your SoundCloud with a hundred followers, and the only person talking about your music is you? This is something to think about.

Release via record labels

Just the fact your track is out on Beatport doesn’t change anything. Only credible and trustworthy labels make a difference

Stores like Beatport and iTunes don’t accept music directly from the artists, they work with labels. But usually labels don’t submit music to the stores directly either, they do it via distributors. So the traditional chain looks like this:

Artist → A&R → Record label → Distributor → Stores → Fans

As you can see this is quite a complicated process, and partly this is the reason why at first it takes time to get music released, then it takes even more time to get back some royalties, and why those royalties are so small.

Thinking that setting up an own label would make things easier is a big mistake because operating as B2B you will have to deal with even more complicated bureaucracy, papers, accountants, reporting, and more.

Release on a label makes your track appear on the world’s largest stores, and many upcoming producers think this is a game-changer, a goal. “My track is out on Beatport!”, they proudly say.

Well, in reality, it’s not like that at all. The truth is no one cares. Stores are flooded with music and keep getting thousands of new arrivals weekly. So just the fact you get your music out on Beatport doesn’t really change anything, it’s overrated.

You may ask, “what’s the point of releasing on a label then?”. The answer is reputation.

A credible label has its own cult of followers: loyal fans that are willing to buy anything from this label, DJs that are strive for a new material and keeping their eyes open on new releases. And when your music is out on one of such trustworthy labels, it grabs attention from the audience because they know this label already released a high-quality content in the past.

That’s the power of labels: instead of you talking about yourself, now other people talking about you: “Hey, take a listen to this. It has our quality-approved stamp”. And it gives more trust (assuming that such recommendation is coming from a credible label, of course). The hardest part is how to get on such a good label, but that’s another story.

Insights on sending a demo to a record label

Release via promo channels

YouTube channels are a new alternative way of music distribution

This is a relatively new way of releasing music, and it’s a sort of mixture of the previous two. On the one hand, it doesn’t have a traditional “Label → Distributor → Stores” scheme, but on the other hand, it still has a middle-man.

Promo channels are also called music promoters, broadcasters, and has other names, and basically, they are popular YouTube and SoundCloud profiles.

Don’t it wrong, they are not just some individual enthusiasts who upload a random stuff, although it started like that back in 2010 or so. Today, these channels are big companies with a solid income coming through the monetization programs.

Just to show what I mean: SoundCloud 723 thousands followers
Majestic Casual YouTube 3 millions followers

In the underground music these numbers are less, but you get the idea. Think about these channels as a radio broadcast of the 21st century. And no surprise they are so popular: in the recent years, income in the music industry has shifted from sales to streaming, and we’ll see even larger changes in the coming future.

The process of pitching these channels is very similar to the way you dealing with record labels. At first you have to make a research, then find the right contact of a person who curate the channel, then submit a demo, and so on.

Artist → Curator → Promo channel → Fans

The benefit of this release route is pure exposure due to a huge amount of views/listens those channels have.


Here some pros and cons of each approach:

Route Pros Cons
Self-release Full control over the process
As soon as possible
More income from sales per track
Requires fan base
No access to the world’s largest stores
Low interest from DJs
Record labels Traditional time-tested method
Reputation coming from a credible name
Promo pools with tastemakers
Complicated process
No control over timing
Low income from sales
Promo channels Potentialy, the largest exposure
Streaming will keep growing
Can work with several channels, unless you have an exclusive deal
New, non-proved method
Still has a middle-man
No income at all

I can’t advise which way to go, but I hope this blog gave you some information to make a rational decision.

As for the second part of your question, let’s go over it next time.

2016   Advice   Marketing

Hiring professionals or DIY

Or why bad marketing is worse than its absence


Your ‘advice’ is completely out of context for the average bedroom producer. Not everyone has money to waste on douche bags calling themselves graphic designers. When in truth you can learn all these things & have thousands on dollars left in your pocket.

From the comment to the previous post by Dude

I totally understand your feelings and where it comes from. In general, I’m up for a “Do-It-Yourself” idea too. For example, in the Artist manager blog I advised being a manager for yourself rather than hire one. And I’m really glad you shared your opinion because I’m sure you are not alone in this thinking. I bet there are more producers think alike, and this is exactly why I’d like to discuss this topic deeper.

And before we’ll move forward, let’s clarify the meaning of the “average bedroom producer”. If you make music just to share it with the close people and don’t have any bigger ambitions, then you certainly no need extra investments. You probably don’t even need a mastering! And that’s totally fine as long as you enjoy it. However if you do have ambitions and goals in music as a career, I suggest you consider the following.

Music, marketing, and management are the three main pillars that altogether can help you reach a success in the music business. It’s very important to understand that this mechanism works properly only when all pieces are aligned together and functioning on top of their performance.

If your music is not great, good marketing won’t help to get loyal followers
If you don’t know how to market your music, you may end up being known to a hundred people only
If you don’t have a proper management, you’ll probably miss the big picture

Now, why I’m telling you all this stuff and how it’s connected to the “DIY vs pay to professionals” topic? Here comes the most crucial part: bad music, marketing, or management is worse than its absence.

If you release several tracks in a row with low-quality mastering, most likely you’ll get a reputation of an amateurish producer among both industry specialists like labels and other artists, and listeners. Labels won’t listen to your demos, DJs won’t play your tracks.

If cover artwork of your release looks really cheap and homemade, people won’t even listen to this release in stores because the internet is mostly a visual media. And the same applies to your logo, press shots, website, and pretty much everything that reflects you as a music producer.

I advise treating to music like a business and invest in what that makes your product better. It might be quite expensive, but I believe a reputation worth much more than that.

Besides, hiring professionals for doing some certain things might be actually cheaper than learning how to do it yourself. Even if it’s “free” in terms of money, learning costs you time. And time is the most valuable resource in the Universe.

Imagine that your music career is a bridge, and music, marketing, and management are the building blocks its made of. If you don’t have enough of these building blocks, you won’t be able to build a long enough bridge to reach the other side. And that’s fine, you simply stay where you are. But if you build a bridge from bad, or weak components, you’ll fall down in the middle of the path. And falling down from the bridge isn’t cool, you know. On cover image: Golden Gate Bridge in San Francisco. Photo by Davide Ragusa.

2016   Advice   Marketing

What should be on a musician’s website

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Hi Daniel, I have read your advice A website vs. Facebook for musicians, and I agree that it is good to have your own web space rather than solely rely on social media. I’m thinking to make a website now, but what should I put there? News, releases? Or just a logo and social buttons, like many other producers do? Any advice would be appreciated.


To answer your question, let’s see what kind of audience would visit your website, and what they will look for:

Audience Interested in
Fans Most likely, regular followers goes to musician website to check his upcoming gigs, or radio show tracklistings. Avid fans might be interested in buying some merchandize and finding out more about artist’s personality, such as biography, personal photos, interviews, and all kind of «behind the scenes».
Promoters Before heading to the bookings contact section, party promoters might be interested to find “social proof” of your value: photos and videos from your previous events, quotes from famous artists, press mentions, past tour dates.
Press Bloggers, reviewers, and other community enthusiasts can be interested to read your biography for some fact-checks; discography, interviews, news, as well as press pictures.
Producers and DJs Your colleagues, fellow DJs, and producers might be curious to see insights of your studio work, gear, and equipment, and read some tips and advice.

Everything above is my guess, I can be wrong. Just like in any marketing strategy, there is no axioms or the only one right path. But it could be a good starting point for your experiments.

I advise to start small and make website bigger only upon needs. A smaller website is easier to launch and manage, it’s cheaper, and allows you to focus on what is really important, rather than spend a huge amount of resources for some messy and clunky website that eventually becomes abandoned. Keep it simple.

How to run successful web projects by Mirai Art Studio blog on Medium

I would also recommend starting a blog, as a part of your website or separately. It is great to have a place where you can share your thoughts and opinion. Blogging helps you get a stronger connection with the audience on a more personal level, and boosts your own skills in many aspects.

10 reasons why you should run a blog

And at last but not least, I strongly recommend to add a signup form to your mailing list. Having contact emails of your fans and industry professionals is great not only for marketing communication, but it also gives you a sort of backup. Twitter can go bankrupt and Facebook may block your profile, how will you speak to your audience? Right, via emails.

MailChimp is a great email marketing service. I’ll put here my signup form just to give an example

2016   Advice   Marketing

A website vs. Facebook for musicians


Can social media replace a personal website for a musician? It looks like the majority of producers prefer to have a Facebook page rather than a website. Is it necessary to have a website at all? What is the best strategy on this matter?

Fabio Souza

Indeed, for the last several years many artists moved their web space away from regular websites to social media. Facebook became a new main website, Twitter — a new blog, Instagram — a new photo album. And it’s so attractive.

On social media, It is so easy to upload and manage your content. Plus, it’s way cheaper: creating a page cost nothing, and you no need to pay for hosting service and domain name. On top of that, all your audience is there!

“Why on earth someone may want a regular website? We’re live in the 21st century!” — this is something that I hear all the time. However, there are two important things that usually people forget to mention.

You do not own the content on social websites. All your posts, photos, videos, music, blogs, and everything else are owned by the big companies. Basically, it means that your content can be deleted anytime just because it’s against someone’s policy, or because the company went bankrupt, or any other reason. In fact, these giant companies are like soap bubbles. Do you remember what happened to Myspace? That’s the lesson we’ve learned. Don’t solely rely on social media.

You cannot organize the content. Simple question: can you find anything that you posted on a specific date two years ago? I can’t, seriously. Once you post something, it pops up in news feeds over a few days, and then it’s gone almost forever. Unlike of Facebook, you can organize your website whatever you like: make a structure, create sections, add tags, filter, search, and highlight important things.

Don’t solely rely on social media

A small remark. I’ve noticed that website constructor services like Wix become more popular these days. Don’t fall into this trap: having a website using 3rd party service is no better than Facebook, it has exactly the same two downsides as described above.

Yes, I have to admit that making a proper website isn’t cheap. Also creating a good website is just one side of things, but keeping it up to date throughout the years — this is where the real hard work comes in.

Remember, all your posts are your time and your efforts. If you care about it and think your content is worth to ever get back to it again, I definitely recommend keeping it on your own website.

What should be on a musician’s website

Answering your question, I found the best strategy is to have all your important content on your own website, and link it to social media. This allows you to reach a broader audience, not risking and having everything under control. I won’t hide, this is exactly what I’m doing with this blog and my website in general, and it works pretty well.

2015   Advice   Facebook   Marketing   Social media

Time traveller’s archive — 8

Some stuff to read (and watch) on the weekend

Jean-Michel Jarre in studio
  1. Jean-Michel Jarre on the evolution of music technology: Part 1 and Part 2. A nice talk from the master of sound design evolution. I enjoyed these videos despite the fact it’s being sponsored by Native Instruments.
  2. Nasty Gremlins in the mix? Clean them up with Hannes Bieger. A small but useful tip on cleaning up TR-909’s high end.
  3. Airwave – My typical Software Setup Today. It’s always a pleasure to find behind the scenes details from such talented producer.
  4. Music Is My Drug : Psychedelic Trance. Documentary movie from 1996 with rare footage of old raves and interviews with Astral Projection, Raja Ram, and more great artists.
  5. Theft, Lies, and Facebook Video. Some truth behind success of native Facebook videos. I can confirm this too: “If I embed a YouTube video or Vine on Facebook, only a tiny fraction of my audience will actually see it. But if I post the same video natively on Facebook, suddenly it’s in everyone’s feed everywhere”.

Setting up a podcast on iTunes

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I’m starting my radio show next month I am thinking to make a podcast for it as well on iTunes. After many tutorials and articles, I failed to know how to connect my podcast to iTunes. Can you help me and guide me on how to do so?

Brad Ashtar

Apple has written a guide called Making a Podcast. Although it very detailed and specific, I think it doesn’t give enough understanding of how things work in a simple way. So I’ll try to explain things easier, and share my experience how to avoid stumbling blocks.

First things off, iTunes is nothing but a distributor, the platform to deliver your content to end-users. It means you have to produce and host content by yourself. Assuming you already have a content to deliver, getting web hosting is the first step. You need to have some web space, so you could upload your files and get direct links to it, for instance,

When I started a podcast, basically I thought that file-sharing service like Dropbox can handle it. I thought, it’s easier to upload files this way, and it generates direct file links, thus I don’t need web hosting at all, right? But soon later I figured out that such services have very small bandwidth daily limits, even with paid plans. Here comes the first advice: don’t rely on file-sharing services, get proper web hosting instead.

Requirements for web hosting are quite simple: it has to have enough disk space for your files (I would say, 5 GB is enough if you just getting started), and most important, it has to have a large bandwidth, otherwise you will be billed for extra traffic usage. Don’t fall into a trap of “unlimited bandwidth” that some web hosting companies offer on cheapest plans — most likely, it’s nothing but a marketing trick. So make sure to dig deeper intro hosting plan specifications.

Once you get a hosting, it’s time to upload your media files. Apple supports the following file formats: M4A, MP3, MOV, MP4, M4V, PDF, and EPUB file formats. MP3 seems to be the most popular audio format, although, I very recommend to use M4A instead. It has much better compression, while audio quality is equal or even greater. For instance, 192 kbps M4A sounds nearly as good as MP3 256~320 kbps, but the file size is about 40% less. Less file size means you need less disk space on your hosting, less bandwidth usage, and listeners download it faster.

Advanced Audio Coding

Also, M4A has another cool feature. As a container, it can include additional information, such as chapters. You can split each episode into chapters, so listeners can navigate by tracks throughout the episode. I found this feature very handy, especially when listening to a podcast on-the-go.

Episode tracklistings — chapters on desktop iTunes

Okay, you have a hosting and audio files. Next step — create an RSS feed. Basically, this feed is a simple text file with XML extension, where XML is a markup language. It’s great if you familiar with HTML as they are similar at some point, but no worry if you are not.

XML RSS specifications

XML file is made of tags. Tags define structure of the file, and most of them should be written two times, so-called opening tag and closing tag. It looks like this:


You can find description of all tags in the Apple’s “Making a Podcast” guide — this is when it’s actually useful.

XML file consist of two parts: the “header” with general information about your podcast, and the “body” with list of episodes. Here is example of the header part:

<?xml version="1.0" encoding="utf-8"?>
<rss xmlns:itunes="" version="2.0" xmlns:atom="">
<atom:link rel="self" type="application/rss+xml" href="" />
<title>Your Podcast Title</title>
<copyright>&#xA9; 2015 Brad</copyright>
<itunes:subtitle>Your Podcast Subtitle</itunes:subtitle>
<itunes:author>Your Name</itunes:author>
<description>Your Podcast Description</description>
<itunes:summary>Your Podcast Summary</itunes:summary>
<itunes:name>Your Name</itunes:name>
<itunes:image href="" />
<itunes:category text="Music" />

And here is example of the specific episode. As you can see below, all information about the episode goes between the item tag.

<title>Episode Title</title>
<itunes:author>Your Name</itunes:author>
<itunes:subtitle>Episode Subtitle</itunes:subtitle>
<itunes:summary>Episode Summary</itunes:summary>
<itunes:image href="" />
<enclosure url="" length="182072111" type="audio/x-m4a" />
<pubDate>Wed, 14 Oct 2015 01:00:00 GMT</pubDate>
<itunes:keywords>tags, of your, podcast, separated, by commas</itunes:keywords>

Feel free to use my XML file as a reference for your feed. Also, I recommend to check your feed by typo and errors every time you update the file.

Feed Validator

Once you filled up the XML file, it’s time to submit your feed to iTunes. This a one-time procedure. Just go to submit link (it should open your iTunes application) and follow the on-screen instructions. The validation by Apple may take some time, I would say a week. After that, your podcast will be available on iTunes and accessable via search.

Rave Podcast on iTunes

And the last advice: if you do it, then do it. Don’t stop. I know plenty of good shows that no longer exists. Seems not many people realize that having podcast on a schedule is hard work, but it is so. Podcast is like workouts in a gym: it requires time, efforts, and discipline, but eventually it pays off.

Getting audience

Once you set it up, drop a link to your podcast in the comments below, I’ll subscribe :-)

Cover image ©

2015   Advice   iTunes   Marketing

Getting audience

cover transparent white

Hi, Daniel. I’ve been producing music for 10 years. I released a few tracks on different labels and got support from some DJs. However, I still haven’t gathered an audience around my project.

I don’t know how to promote my music. This might be an obvious question, but what is the right strategy to do that? For example, I have a page on Facebook or Soundcloud and I want to get more followers. But I don’t know what is the best way to do that.

Another question is concerning management of an artist. I heard, that many producers are hiring managers who can help them with promotion in different media. Where can I find this person and how the process of working with manager looks like? Thanks.


Professional music producers are public persons. We need the audience, just as the film industry and theater. The problem is that not many music producers realize this simple fact: getting an audience is hard work, no less hard than the music production itself.

Facebook and Soundcloud are good platforms for promotion in general, but it’s kinda tricky. The Internet, and social networks in particular, forever changed the way how we communicate. Social media are amazing, whilst also causes another problem: many producers strive for the numbers on their social profiles, thinking it is will lead them to success. It’s nice to have a lot of followers, but it shouldn’t be a goal or measurement of your success as an artist. Don’t fall into this trap.

Also, think of social networks as one of the tools, but not limited to it. There are many other ways for promoting. Your audience will grow along with your artist name, and Facebook is a nice place to gather them. But not for finding a new one, otherwise it’s a vicious circle.

Here are some ways of promoting:

  • Write good, quality music. That’s the essential foundation.
  • Release music on trusted record labels. They do not necessarily have to be big ones but rather have their own niche audience, which is obviously should be your audience, too.
  • Get gigs. Gigs are probably the most effective thing in terms of promotion: your name is posted on events lineup, printed on flyers, you get more fans (the real ones, not just numbers in social profile) while playing, and more business connections at the venue as well.
  • Get offline business connections with industry professionals, like DJ, musicians, party promoters and event organizers, press, and so on. I wouldn’t rely much on this, but it might help to open some locked doors.
  • Make guest mix appearances. Many DJs host their own radio shows and usually have guest slots. Find those DJs with a similar audience to yours. By doing guest mixes, you increase your exposure.
  • Start your own radio show or a podcast on iTunes, it’s relatively easy nowadays. Unlike of guest mixes, you probably won’t increase, but you’ll get loyal fans in a long-term perspective. Also, having own radio show will keep you in a good shape as a DJ. Like a fitness, just not for the body.
  • Run blog and post advice :-)
  • Deal with a press. Make sure that your key releases and news are highlighted by bloggers, reviewers, and niche websites of your musical genre. Arrange an interviews, articles, and more publications.
  • Arrange photo session to get quality press shots. Using it in press and social media, it could help your fans to associate your music with your identity. Consider pictures as part of your branding.
  • Create a personal website and keep it up to date. It’s good to have all information about your music easily accessible in one place. Don’t rely much on social networks on this.
  • Send email newsletters. Emails are strong marketing tool which you shouldn’t underestimate. Make sure to put a noticeable form on your website, so you could gather email address from those who interested in your news and updates.
  • At last but not least, use social networks.

And the list can go on. As you can see, there are lot of work here need to be done. If you not doing some of these points, you clearly miss some part of the audience.

Also, I want to clarify the last point, since you asked about Facebook: “to use” social networks is not the same as “to be there”, like a shadow of presence. You have to actually actively use it: share posts, reply to comments. Do it daily, or so. Yes, it’s very time-consuming process, but it pays off. Facebook has been designed to connect people, so here it is — the connection. You can instantly get feedback from a fan in different country, musicians of the past century could only dream about! So use this tool on its full power.

As for the right strategy, and I’m afraid there is no “right” one. It’s all matter of personal choice and your personality. In general, I’d advise keeping in on the professional side of things.

Numerous selfies and photos of your breakfast might be interesting to your friends (I bet not), but most likely not to your fans. There is nothing wrong to say “please give a like”, or “please buy this track”, but repeated infinite numbers of times it looks pathetic. Pictures of cats, dogs, and internet memes might be annoying rather than funny.

Instead, I’d recommend to share details of your production: from idea and draft, to “work in progress” and behind the scenes of the final result. Show people how hard you working on in pursuit of success. Even small details of your work, like upgrading a studio gear, or finding out a new trick, might catch huge attention from your fans — it is always nice to look at the inside world, at the “kitchen” of professionals.

Remember, your music is what basically makes a connection. People love you for the music, not for the brown eyes, unless you are a pop star. So stay on topic, keep it in a professional manner, carry on with dignity. And most important, be yourself. As for the question regarding managers, perhaps, I’ll write about it next time.

Artist manager

On cover image: Comfort 13 club, Tel Aviv.

2015   Advice   Facebook   Marketing   Social media

Time traveller’s archive — 6

Some stuff to read (and watch) on the weekend

Laidback Luke
  1. Laidback Luke – Seminar ‘Real DJ-ing’ @ Dancefair. Good points. Despite I don’t like the music Laidback Luke plays, to me he is one of the most respected DJ and seems like a nice person. I like that Luke compares DJ set with a deck of cards, pretty accurate. I laugh aloud at the moment at 56th minute (about warming up DJs).
  2. How To Create Record Scratching. Well done “how-to” by Tom Cosm.
  3. Recreate The Github Search Box. Pretty cool trick with sliding up search box on mouse focus. I was thinking to make a search box exactly the same way on my website.
  4. Facebook Pages’ Organic Reach Is Not Quite Dead. According to this study, Facebook posts reach only about 5-10% of your total followers. This analysis actually confirms my recent video experiment.
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