“Should I post in every social media?”
As a music producer, should I post on every social media? Is it worth posting the same content on different social channels? Should I treat them differently? How frequently to post?
I used to think that as many social websites you use as better. Several years ago I would say “yes”, you need to be on Facebook, Twitter, Vk, LinkedIn, Pinterest, Instagram, Telegram, Snapchat, Viber, YouTube, Vimeo, HearThis, ReverbNation, Google+... did I forget to mention anything?
Now, I’m saying this: you should to be only on those social websites at which you certain you can handle it at 100%. And by that I mean constantly posting and working with the audience — not just once in three months when your new EP is out, but daily or at least weekly. Consistency is the key here.
Let’s say, could you post on Snapchat few times a day, every day, without sacrificing your other duties? If the answer is “no”, you probably shouldn’t even start then. Remember that semi-alive public pages are even worse than their absence.
From my experience, here is what different social channels best for:
|Social media||Best for||How frequent|
|Central hub for your social presence||3-5 times a week|
|Mentions and interactions with other artists and fans||1-3 times a day|
|Studio, travel, and behind the scenes pictures||4-7 times a week|
|Snapchat||Daily life, mostly for a younger demographic||1-3 times a day|
|Telegram||Quick news for mobile users||2-4 times a week|
|Vk||Russian-speaking audience from Russia and CIS||3-7 times a week|
If you just started building your web presence in social media, I’d suggest starting off with two: Facebook and Twitter. This is essentials. The rest depends on your time, your audience demography, and your creativity.
If you still have any question, feel free to drop a line in the comment box below.