Best format to release: album or single
Hi Daniel, I’m a Psytrance producer from Belarus. I just starting out and would like to release my music, but don’t have enough tracks yet. When releasing on a label, should I deliver an entire album at once or just a single track will be fine?
Andru Ab oVo
Generally speaking, there are no rules about this, it’s a question of your negotiations with the label. But here’s few things to keep in mind about the quantity of the tracks when sending a demo.
Let’s say, you want to submit a 9-tracks album. Considering that most labels usually offer mastering service, doing mastering for nine tracks is quite expensive, with no guarantee that this investment will be returned as sales are very low these days, especially for the upcoming artists. Hence why label can reject your album simply because it’s too risky financially.
If you still would like to release an album, I would advise delivering a fully prepared and mastered tracks. This is exactly what I did with my first appearance on JOOF Recordings with my debut album “Chronicles of the Universe” back in 2014: I provided mastered tracks, cover artworks, and even a promo text. Perhaps this played a role in the decision.
Now, let’s say, you want to submit a single track. If the label accepts it, be ready to deliver a second track, so-called “B-side”. If you take a look and browse Beatport releases, you’ll probably notice that most common format is a 2- and 3-tracks EPs. Releases consisting of only one single track is rather an exception, usually for well-known artists.
Such EPs are a good way to start building an audience and draw attention to your name. Even if you’d have enough tracks to make an album, I suggest splitting them into few smaller releases, and only then make a big impact with the album.
By the time my first album came out, I had four singles, four remixes, and appearances on the various compilations, and I think it partly was the reason of the album’s success. Preparing the ground is important part of the releasing strategy, I suggest you consider this too.
P.S. This post is a part of the weekly “Advice” series. I’m happy to advise on such topics as production, performance, management, marketing, and design in the music industry and beyond. Send me your questions, too.